This week, Todd Holiday, CSM, USAICoE, spoke with the Rotary Club of Sierra Vista concerning a relatively new view of the Army as a profession. His remarks highlighted the efforts being made to establish the Army as a professional entity, with the standards and values espoused by other professions.

The Army Profession

In October 2010, the Army instituted the Army professional campaign. With its creed — No one is more professional than I — the goal was to make the Army professional a better reflection of the ideals and standards espoused by the Army as a whole. Doctrines were established, educational standards were set and standards were implemented across the Army (no more variance).

As a part of the campaign, members of the Army were asked to reflect on what it meant for the Army to be a profession, what it means to be a professional, and how after more than 10 years of war, are we as individuals and as a profession meeting those aspirations?

Military and non-military members of the Army are part of the "Army Profession," each striving to exhibit the competence, character and commitment that make an individual a professional.

CSM Holiday identified the five essential characteristics of the Army profession as: Military expertise, honorable service, esprit de corps, trust and stewardship of the profession. As soldiers incorporate these ideals into their lives in the Army, the organization transforms from a just another job, to a professional career.

CSM Holiday concluded by encouraging Rotarians to be “a part of something larger than you are,” which is what the Army professional strives to do.

For information regarding the Rotary Club of Sierra Vista, contact President Frank Gonzales at

Nathan J. Williams is the Rotary Club of Sierra Vista reporter.

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